It Cosmetics How To Apply

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What is CC cream and how do you use it?

CC, or “color control,” cream is a lightweight makeup product that can be used in place of foundation or as a primer. CC cream helps hide skin imperfections, like redness or hyperpigmentation, while also protecting your skin from sun damage and treating blemishes, fine lines, and age spots.

Is CC cream tinted moisturizer?

CC creams have all the same benefits as a BB cream, but the biggest difference is the color correction. CC creams have more pigment. I would say they are the perfect in between of a tinted moisturizer and a foundation. The coverage is slightly more sheer than a foundation, but with skin care benefits.

What does it stand for in IT Cosmetics?

This obsession inspired Kern Lima to invent what would become IT Cosmetics (the IT stands for "Innovative Technology.") She carefully crafted her business plan, painstakingly perfected her products and faced rejection for years.

Who created it makeup?

Meet Our Founder, Jamie

Prior to launching IT Cosmetics, Jamie Kern Lima was an award-winning TV news anchor with beauty challenges including sparse brows and sensitive skin.

Should I wear primer under tinted moisturizer?

You don't really need a primer to apply tinted moisturizer. Usually when you apply primer, it's on top of an already moisturized face, but due to the tint it's advisable you apply primer first, should you want to use it. Check out our under eye primer reviews as well!

Is BB cream lighter than foundation?

Standing for "beauty balm," BB creams are lighter than foundation, which is designed for max coverage. "BB cream offers sheer coverage. If you have highly discolored skin that needs a lot of help, or if you simply prefer a more airbrushed look, foundation might be a better choice.

In 2019, she stepped down as IT Cosmetics CEO and recently published a memoir, “Believe It: How to Go from Underestimated to Unstoppable.” Here, Kern Lima talks to CNBC Make It about overcoming years of rejection, her “toolbox” for success and learning to take time for herself.

Meet Our Founder, Jamie

Prior to launching IT Cosmetics, Jamie Kern Lima was an award-winning TV news anchor with beauty challenges including sparse brows and sensitive skin.

Contents hide 1 Who created it makeup? 2 Should I wear primer under tinted moisturizer? 3 Is BB cream lighter than foundation? What is CC cream and how do you use it? CC, or “color control,” cream is a lightweight makeup product that can be used in place of foundation or as a primer. CC…

Contents hide 1 Who created it makeup? 2 Should I wear primer under tinted moisturizer? 3 Is BB cream lighter than foundation? What is CC cream and how do you use it? CC, or “color control,” cream is a lightweight makeup product that can be used in place of foundation or as a primer. CC…

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